Strategic product help for software CEOs who need a commercial lens on what to build next

I help you figure out what customers will buy, what to build first, and how to turn it into a plan your team can execute.

This is for you if

The next product decisions have real business consequences

  • 1 You have strong builders, but the product function is still too tactical.
  • 2 You need a commercial lens on which product bets customers will actually buy.
  • 3 Your roadmap has too many possible directions and not enough sequencing.
  • 4 AI changes what is possible, but you still need to know what is worth building first.
  • 5 You need strategic product help for the next few months while you hire, bridge, or level up the team.
The problem

Commercial product direction is the gap

You have people who can build. The harder question is which product bets deserve the team, the roadmap, and the customer conversations next.

What CEOs have told me

What I do

How I can help

I turn messy product ambiguity into a decision your team can act on.

Service 1

Product Read

A working session and written read on the decision, the risk, and the best next move. Useful when you need an outside senior product opinion before committing.

Service 2

Product Roadmap

A board-ready plan for what to build, in what order, with the first feature specced. If AI is involved, the plan covers cost, pricing, evals, and quality gates.

Service 3

Fractional Product Lead

Short-term product leadership beside the CEO and CTO while you hire, bridge, or level up the team: priorities, specs, customer conversations, and release checks.

The process

How it works

Step 1

Start with the read

We talk through your business, product, team, and decision. I ask questions and give you my first take on where the risk and opportunity sit.

Step 2

Choose the depth

If the question is small, the read may be enough. If the decision needs more work, we move into a roadmap or fractional product lead engagement.

Step 3

Build the plan

I talk to the right people, inspect the product and existing research, pressure-test the assumptions, and turn the ambiguity into a written product plan.

Step 4

Act on it

Your team executes from the plan, I help build the first slice, or I stay beside the CEO and CTO as a short-term product lead.

Selected work

A few companies I have helped

Responsible
Loadar
SpareDock
Bulki
Charitable Impact
Predictable Revenue
Lawmatics
Common Wealth

Product judgment across strategy, delivery, and AI.

The work has ranged from fractional CPO and technical leadership to product roadmaps, onboarding audits, AI process design, functional specs, and delivery through launch.

Client results

What CEOs and founders say

Alex Mazer
Alex Mazer
Founding Partner, Common Wealth

"Kareem has an excellent ability to translate technology concepts for a non-technical audience. He thinks like a business owner, not just a technical expert."

Collin Stewart
Collin Stewart
CEO, Predictable Revenue

"Kareem's ability to see both the product management and the engineering sides of the equation is one-of-a-kind."

Brian Norgard
Brian Norgard
Former CPO, Tinder

"Kareem gets what users want. Talk to Kareem, you will learn."

Ciaran Doherty
Ciaran Doherty
CEO, Loadar

"Kareem makes it very easy for a non-tech founder to have real-life business conversations and turn them into technical specifications."

Joe McGinnis
Joe McGinnis
CEO, Braidwater Group

"Most valuable is your experience with what not to do, as well as what to do. Start with the bare bones and build from there."

Gavin Diamond
Gavin Diamond
CEO, SpareDock

"Anybody who's ever asked me about working with Kareem, I would have absolutely no hesitation in saying: that's the guy for you."

Kareem Mayan
Who I am

Kareem Mayan

I have been writing software since 2001. I founded four companies and sold three. I run a SaaS company today, and most of its manual work is done by AI agents I built. I work with companies in North America, the UK, and Europe.

25 years
shipping software
4 companies
founded, 3 sold
$130M
marketplace built

Book a call

If you need help with your commercial product direction, let's talk through what's going on and see whether I can help.

Book a call

Have a specific question? Email me.